Melissa Johnston Photography

It’s obvious. There has been huge changes around here, and for the better!
For a long time I’ve been dwelling over the fact that my business and I needed a major overhaul. I didn’t know where to start and because of that overwhelming feeling, I kept pushing it farther onto the back burner…that is until I met Meg Long from Meg Long Creative. I cant remember exactly how she so gracefully fulfilled herself into my life, but am I ever glad she did. She saved me. She saved my brand. She saved my business!
Branding is a huge deal in the photography business (or any business for that matter). It’s how people perceive you and what you have to offer. Its the first impression, and that’s a big deal. For me, my brand is the first thing that people see when my site or blog loads up on their screen or even just that initial feeling they get from a single piece of card stock like a business card or flyer. So when I over looked my brand and didn’t even recognize myself, I knew there were problems.

I knew all about branding but I never really knew how important it was until I truly realized I wasn’t attracting my target market. I wasn’t getting my point across with my look or with my work and that just wasn’t right.
A few years ago I worked with a company who tried to help me rebuild my brand and site for me. The only problem was, they never really took into account WHO I was and what I really wanted out of the whole experience. They never even really got to know me. (That should have been the first red flag!). I figured that since they had done this a gazillion times before, that they must have known what they were doing so I just went with it. I ended up with a product that I not only over paid for but that I actually didn’t even like. It was a disaster…So after lots of thought and getting to know the ‘real me’ in the last year or so (more on that in a more personal post), I figured it was time…time for change. Not only was I ready for a big change in my personal life, but I was going to tackle the business end of it too. After speaking to Meg a couple months ago, I was feeling more confident that I was going to end up with something that represented the person I was and what I wanted to offer. I wanted something more mature since I had done so much growing myself, and I wanted my brand to follow. After many emails back and fourth with Meg, an inspiration and branding board and countless modifications- here it is! The new and improved Melissa Johnston Photography! The new and improved me

Both my website and blog have changed tremendously so take a look around and feel free to leave me some love and your thoughts below.